This course helps develop the marketing knowledge and skills necessary for the successful manager of a profit or not-for-profit organization, including business start-ups. Topics include understanding marketing concepts, including the development of and the execution of a marketing strategy. The course focuses on niche, business-to-business and business-to-government marketing as well as the marketing of services. The final project is to develop a marketing plan. Class must be passed with a 2.0 or better to count for BAS-Applied Management degree. Prerequisite: meets the criteria for acceptance into a BAS/BSN program, completion of a two-year degree or equivalent, or instructor approval.